https://www.sheilacannonwork.com/amie-sachs-architects daily 0.75 2018-07-17 https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531271116027-Y5A0HTXGUXILSKETC4UH/Amie_sachs_website.jpg Amie Sachs Architects - Website What We Did Brand Identity The Project As an experienced architect with a focus on a high net-worth clientele, Amie Sachs Architects needed a brand identity that reflects sophistication and taste. We gave the distinctive logo and wordmark a streamlined yet luxurious feel that clients will connect with. https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531271116027-Y5A0HTXGUXILSKETC4UH/Amie_sachs_website.jpg Amie Sachs Architects - Website What We Did Brand Identity The Project As an experienced architect with a focus on a high net-worth clientele, Amie Sachs Architects needed a brand identity that reflects sophistication and taste. We gave the distinctive logo and wordmark a streamlined yet luxurious feel that clients will connect with. https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531271110131-J89VT4W3G67BLT0C7FX2/amie_Sachs_collateral.jpg Amie Sachs Architects - Stationery https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531271127369-P9YT9CKE10MBF5UOE0W6/amie_Sachs_style_guide.jpg Amie Sachs Architects - Style Guide https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531271116845-98BIEU5GOW3S0UAPK88E/amie_Sachs_proposed_logos.jpg Amie Sachs Architects - Proposed Logos https://www.sheilacannonwork.com/work daily 1.0 2022-04-25 https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531270096733-JTPG3KV773NPEL020OR2/heartbeat_logo2.jpg Work https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531323107275-ORSBQG1W73L2VPPPGQKA/nara_posters2.jpg Work https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531275915060-330RHI5Z5V1CL1X5IGCC/chrismullin_website.jpg Work - Chris Mullin Basketball Camp https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531408450940-341I8V917BCBNJFQBJBD/gep-1.png Work https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531410868574-EI4R6SVV3BMXLRQNQPUG/oath_book_3.jpg Work - Brochure The Project The Oath Project was founded to change the way business leaders, the academic institutions that prepare them, and the organizations they serve, think about the true responsibilities and reach of management. Using a “Hippocratic oath for business” as a foundation for transformational change, The Oath Project aims to provide the tools necessary to integrate the concepts of professional conduct and social responsibility into the culture, core values, and day-to-day operations of both academic institutions and corporations. We were asked to create an identity and brochure to communicate the brand's message of transformational change and the values the organization so strongly believes in. Design Director: Craig Duffney https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531408154953-EOBAGQ5D4OHEOLC2FOQ9/j%26j_mag_spread.jpg Work https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531407643599-SFEDSVHSTNXR9SIEX4FR/JPGmaker3.jpg Work - Andaz Hotel Brand System The Project The Andaz brand of Hotels are a family of high-design hotels of contemporary architecture that fit the style and personality of the given city in which it resides. Each of the 5 hotels is a designed experience that is both unique and inspired. Through branding elements, color, photography and tone of voice, we gave birth to a new, authentic brand story shared by all of the hotels in the brand’s portfolio. Design Director: Craig Duffney Senior Designer: George Katz https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531856269532-H32MCPXFNF8NWY5QQJCQ/nb3.jpg Work - NB 5B Sneakers The Project New Balance is a performance running shoe company based in Boston, MA. For the 2009 NYC Marathon, New Balance wanted to put their foot in the race with a limited edition New Balance shoe that pays homage to the 5 boroughs the race runs through. The NB 5B shoe is designed to celebrate the communities that make up New York City that come together once a year to honor these brave runners. Design Director: Craig Duffney Senior Designer: David Diliberto https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531856498633-CFIABXY1YCAR5FD9KVQ7/fabriklogo2.jpg Work https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1531857095662-OQOSDL4FJY6FGB7TFX3V/BBDO_Logo2.jpg Work https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1546613688426-A2ZUJGFNS7R9O758KGH3/Coozie_poster_2.jpg Work https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1650901536351-TJSIGDTQZDFCV8HYNERF/image-asset.jpeg Work - IBM Originals Newsletter Design The IBM Original newsletter was in need of a redesign and optimization. Incorporating an updated text layout with collage imagery and engaging gifs, the newsletter has seen a major revamp. As a result, the newsletter saw an increase in open rate by 13.9% year over year, and a 19.4% increased engagement rate (clicks) from 2019 to 2020. https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1650905720984-7THZ26W8X94K19LQGS5Y/image-asset.jpeg Work - IBM Cloud Satellite Enterprises want to accelerate business transformation, but are often bogged down by lack of skills, high costs associated with an incomplete strategy, and a strict regulatory environment. In this animated video, we demonstrate how IBM Cloud Satellite empowers enterprises to accelerate business by being able to build and run anywhere with consistency. https://images.squarespace-cdn.com/content/v1/5b453e4c36099bd256728454/1650908920305-UYASA7DS5YK7WJB9HAO9/IBM_blog_tablet.jpg Work - IBM Global Blog Redesign In collaboration with a team of developers and blog owners, I designed and oversaw the global standardization and re-design of the IBM Blogs. Before this optimization, there was no standard format for individual blogs, each possessing its own design and layouts. The main goal was not only to unify the blogs, but also to ensure that all blog content maintained the overall IBM standards and branding. https://www.sheilacannonwork.com/about daily 0.75 2022-04-25 https://www.sheilacannonwork.com/contact daily 0.75 2018-07-17 https://www.sheilacannonwork.com/new-page daily 0.75 2018-07-17 https://www.sheilacannonwork.com/new-page-1 daily 0.75 2018-07-17